One of the secrets to hosting a fantastic event is ensuring that its narrative and tone is consistent throughout. Once they have purchased a ticket or registered to attend, your guests have an expectation of what their experience is going to be, and it is up to you to not only deliver, but to exceed their expectations.
There is no better way to do this than by bringing in someone whose professional career is to exceed event expectations. If you are ready to take your events to the next level, read on to discover four tips for successfully using a professional presenter at your event.
Recognize why your Event Needs a Professional Presenter
In many ways, a professional presenter or MC (Master of Ceremonies) is responsible for your whole event, from setting the tone of the day when the first guest arrives to leaving a great impression on the entire audience upon conclusion. What’s more, generally, events such as awards nights, conferences, and charity galas require an MC.
Having a designated person at the helm of your event is beneficial to you as the organizer because it gives you a point-person who will take control. Hiring one to work your function translates to having someone who ensures the event flows seamlessly (or as smoothly as possible), who has tried-and-tested methods for engaging the crowd, who knows the appropriate things to say in the proper moment, and who possesses damage-control capabilities in case your event requires them.
If you want to improve the quality of your event, provide a memorable experience for attendees, and show your name and organization in the best light, then you want to have a professional MC who can help you reach your target audience, the way you want.
Search for a Professional Presenter who has the Proper Skills and Experience
When it comes to finding the right professional presenter for your event, it is crucial to keep in mind that their job isn’t merely to be a good talker (although that is definitely necessary). The position isn’t just about not being afraid of public speaking; in fact, there are many skills that a professional presenter must have.
These skills include being comfortable talking off-script and not needing to read verbatim from a pre-written document, generating genuine connection and engagement with an audience, working with tech and sound teams, being able to keep the event on the schedule, and knowing how to read the audience and adjust the content in accordance to the feedback they are giving.
In other words, you want the professional MC you choose to be quick-witted, charismatic, and passionate enough about your event to keep the audience invigorated and interested.
Always Keep your Audience in Mind
No matter what type of event you are organizing and what the purpose is, you always want to be keeping your audience at the forefront of your mind when making any decisions. This includes when selecting your MC and when giving them guidance on what your expectations are of them.
Even if you have years of experience organizing similar events, it is important to note that every audience is different. This understanding should be a serious consideration when selecting an MC. One of the most prominent aspects that often gets overlooked is whether or not an audience is an international or local one. Depending on the answer, you want to select a professional presenter who appeals to that type of audience.
Additionally, consider the personality of the MC and whether or not it will be well-received or is the most suitable for your audience. While one presenter’s style may work well for fancy charity galas, they may not be as well-suited to a weekend-long product launch event.
By choosing a presenter with a fitting personality, you are not only more likely to have a satisfied audience, but you can use their presence for marketing purposes. If unsure, ask yourself whether a particular candidate has the right image, a record, and history for your organization. Also, brief the presenter about the tone and vibe you want them to practice throughout the event.
Be Engaged with the MC Prior to the Event
When planning an event, there is a vast array of responsibilities and logistics that you need to remain on top of. However, while it may seem appealing just to leave your chosen speaker to their own devices, it is best to routinely check in with them and be engaged with their preparation before the day of the event.
After all, no one wants to feel abandoned or uncertain of what the plans are. If you want your chosen MC to be as prepared and effective as possible, then you need to be communicating with them regularly about the event. Of course, a professional presenter in Dubai knows what homework to do and will be able to curate their parts, but there are some types of information that you should pass on to them as soon as possible.
When working with a professional presenter, make sure you give them details about the audience — how many will be in attendance, the age range of the attendees, which industries they are in or why they are attending, and any other particular background information that will help the MC get to know them before the big day.
Additionally, in order to keep things moving at the appropriate pace, the presenter is going to need an up-to-date schedule of the event to study beforehand.
Last but not least, you want to provide the presenter with sufficient information about the speakers, or special announcements that they are going to have to make. They will need to know the names of speakers and guests of honor, as well as what subjects they will be speaking about. If you are having a raffle, or are raising money throughout the event, the presenter will need to have enough knowledge to present the information in a compelling manner.
Have you ever used a professional presenter at an event? If so, what tips and tricks do you have for making sure the partnership is successful? How did you feel the presenter benefited the event? If you have never hired one before, what stopped you? Let us know your thoughts and experiences concerning the hiring of professional MCs in the comments below!