In the world of Search Engine Optimization, a lot has changed. However, there are fundamental principles that have not changed, and they are not bound to change anytime soon.
For instance, using low-quality backlinks no longer works to improve rankings on search engines, but backlinks are still highly valuable.
When you search for information about SEO online, you will get information overload, which will make it very difficult for you to select which techniques to use, and which one to avoid to make a significant step in the ever-competitive online space.
Well, you probably know that you need an MYSQL back up for your business, which will be of great help in case a data disaster strikes. You also know the basic tips to get started with SEO, right?
What you do not know is that specific tips have remained a top secret for the most talented and experienced SEO experts. We uncover them in this article today. Sit back and read on!
Understand your Competitors
Most small business owners will focus a lot in growing their business, and they will easily forget that apart from delivering the best to their clients and boosting their sales, they have competitors who they need to deal with, or else they will struggle to rise on their feet for a long time.
Look- when you start a business, remember there are a host of established entities who hate competition. In fact, they will do everything they can to eliminate you from the market. You, therefore need to understand them, know their tactics, so that you can be able to keep up with them and develop strategies that will help you outrank them in no time.
Make sure the SEO tools you choose to use can give you a competitor’s analysis, show you which keywords they are using and the type of content they are writing to stay ahead of you. After you get this information, don’t relax and pray – act! Develop a counter strategy that will ensure you display a notable online authority that will draw visitors to your site.
Don’t Proceed Without a Plan
You might think that SEO is a walk in the park, but you will only realize how severe and overwhelming it is when you get into it.
You can write the best content but use the wrong SEO techniques which will make Google assume that you are an ‘online joker’ and un-index your site, or give you low rankings.
Never at any one time publish any content without a prior plan. Doing this is similar to going into a battle without a weapon.
Do a lot of research. Make sure you understand the algorithms of dominant search engines which keep changing now and then. Make sure you know the type of content that sell in your niche before writing it. With a perfect plan, your SEO strategy will never fail.
Collaborating is Key
Link building is one of the best strategies that boost SEO. No one will tell you this!
As they say, the world is not an island. You cannot succeed if you decide to live like a lone ranger. Collaborate with Facebook business pages, webmasters, and once in a while, agree to publish guest posts in your blog. When you do this, you will reach a broader audience that you had earlier anticipated, which means you gain more visitors to your site, and your organic traffic will eventually increase.
Never Ignore Google Trends
Some bloggers and small business owners will complain that even after coming up with topics they consider valuable, they don’t attract readership to their sites. There is one thing you need to know – what you consider great might not be relevant to your target audience. This is why you need a tool that helps you come up with topics that will interest your audiences, and Google trends are one of the best!
What you do is that you type the topic you need in Google Trends, and it will display the trending key terms and categories in your niche. With this, you will be able to select the best that works for you.
The Super-Tip: Always Look at Your Google Analytics
You might have thousands of SEO tools in your digital toolbox, but Google analytics is one that you should never ignore.
This tool tells you which pages of your website are attracting more traffic, which pages visitors are leaving, and surprisingly, it also gives you the demographics of your audience; hence enabling you to know who to target. This is a tool that can help you prepare an unmatched SEO strategy!
Use the above secrets, and be guaranteed of utmost success in the SEO journey you considered rough!