Mobile applications offer multiple opportunities for businesses in various shapes and sizes. Creating and launching a branded application to boost up sales and customer relations is never enough. To compete successfully against other brands in the market, certain techniques and secrets are to be followed. Many success stories associated with famous brands involve the launch of an innovative mobile application that was a game-changer.
Characteristics of Successful Mobile Applications of a Business
Certain observations towards how a successful mobile application representing a business must exist:
- Considering mobility as the new landscape for customer communication. User experience must be considered as the first priority.
- An application should be a real extension of the brand and must have a clear correlation between it and the company. This helps in satisfactory PR goals and marketing.
- The mobile app must solve user problems effortlessly and intuitively.
- Monitor customer usage of mobiles and integrate the business application accordingly to simplify customer lives.
- The emotive component is a part of a successful mobile application except for the pragmatic functionality.
Top 5 Mobile Applications Leading to Brand Success
Creating an application is an easy process. It is important to cater to customer needs. All successful mobile applications for brands have certain common factors and also have their unique selling point.
Ikea Place is an application representing the brand Ikea that sells ready to assemble furniture and other gadgets for day-to-day lives. Developed in Sweden, it is the biggest furniture company in the world, operating with over 400 stores worldwide. Ikea Place allows customers to take pictures of a corner of their house and virtually install Ikea furniture at the spot to check how it fits and looks in the room. This generates a lot of interest and allows customers to make a beeline to the product they had chosen over the application. After choosing a piece of furniture by scanning it from the catalog of the store, users were told to place the catalog on the floor, which functioned as an anchor for the 3D outlook of the furniture. This application was a life changer for many customers and helped them in the decision-making process. It saved a lot of time too for customers. This application was downloaded by 8.5 million people after its launch.
Nike is a popular sportswear brand that has an expanded reach among customers due to its wide range of health and fitness accessories. In 2006, the brand created a membership program to increase its loyal customer base. A fitness application was launched later on, which was free for everyone. The application offered guided workouts which helped in the rise of Nike merchandise purchasing. Later on, Nike launched the Nike Application, which allows members personalized access to Nike products in India and Southeast Asia. Members can avail themselves of a lot of benefits from this application like new product releases etc. After this application was launched, the revenue of the brand jumped 96% during the covid 19 impacted quarter to around $12.3 billion. It rose up 21% since the end of 2019 and showed a considerable rise. The company’s digital and direct performance drove up direct sales up to $4.5 billion or 73%.
Starbucks launched its application in early 2009, allowing users to locate nearby Starbucks QSRs and learn about types of brews and drinks. In 2011, Starbucks increased its digital presence by introducing loyalty programs for users accessible via their smartphones via Starbucks Card Mobile App. Starbucks now offers a wide range of services to its customers. They can pre-order their coffee ahead for pickup and pay at the store. The loyalty program also allows players to earn Stars (rewards) against each order which can be exchanged later for free food or drinks at the outlet. The application also allows other functionalities like finding out which songs are being played at the local Starbucks outlet. This upgraded mobile strategy increased the sales for Starbucks. It already possessed assets worth $621 million on the mobile platforms. 2014 saw a revenue generation of $146 million, which is 8% of the total revenue on interest alone. At the same time, the company posted a staggering $622.2 million for the 2021-Q1 fiscal year.
McDonald’s is an American Fast food chain founded in 1948. It leveraged not only a mobile application but also an Instagram account for promoting photos and videos of food to interact with customers in a modern way. In March 2013, the company encouraged customers to click pictures of their favorite McDonald’s meal as a promotion. The application was launched to provide access to exclusive vouchers for encouraging customers to order. The sixth iAd campaign of McDonald’s not only promoted the products of the company but also offered a more interactive experience. This was influential on the customers and bolstered a lot of user-related content on the platform.
Coca-Cola is another famous brand that chose to create a mobile application to increase its sales. By application of Artificial intelligence and modern technologies, Coca-Cola assesses consumer behavior through data analysis of customer buying patterns. Coca-cola began to digitally transform itself in 2018 to understand customers and satisfy their needs. Launching a mobile application was a part of their campaign where customers can redeem loyalty points and fetch discount coupons on their drinks. Certain countries also use the application for buying drinks from vending machines. Coca-cola managed to grow massively and make larger profits after launching an application. The company’s revenue in the second quarter of the pandemic, the company’s revenue was around $10.13 billion, which surpassed the pre-pandemic period revenue of $9.32 billion.
Mobile Casino Applications
The online casino industry has been in the spotlight owing to the unimaginable growth in revenue over the last few years. A few years ago, the best option punters had for online gambling was optimized mobile websites. However, with the progress of Android, iOS, and Windows phones, game manufacturers are leveraging this opportunity to dish out responsive games that work perfectly on any hand-held device. The use of HTML5 and CSS3 has opened doors for amazing Mobile casino Apps that offer the best of both worlds – portability and free bonuses. For example, games such as China Shores free play have gathered tremendous steam through their mobile version of the game.
Mobile Applications Pros and Cons
|Performance and Speed||High development costs|
|Push notifications||Maintenance costs|
|Upgraded User experience||Downloading the App might be a problem|
|Offline access||Potential space and privacy concerns.|
|Access to promotions|
Modern businesses cannot ignore the luxury of mobile strategies and their impacts. Business applications help customers feel more connected to a brand which is very important to increase sales. Mobile applications have been playing a decisive role in providing portability to users who are always hooked onto their phones. The recent boom in Phone Apps and cheap internet further strengthens the foundational ground that nurtures the perks associated with mobile marketing and sales.