According to the Advertising Specialty Institute (ASI), around 85% of people remember the advertiser who gave them a promotional product.
That’s right.
When the stakes are high and you just want maximum positive impact on your campaigns, promo apparel becomes more than just fashion pieces. They become a powerful tool that delivers the impressions you need.
How Custom Apparel Completes Election Supplies For Campaigning
Elections are all about visibility. That means you want your candidate’s name and message sticking out everywhere people look at. What if you can have the same people wear the message? Instead of plastering the name and message on a static surface, you get mobile advertisements with the people supporting your party for office walk around promoting the message.
When Joe Schmoe wears your candidate’s t-shirt to the grocery store, he’s not just showing support – he’s sparking conversations, turning heads, and planting the candidate’s name in people’s minds. It’s guerrilla marketing at its finest, and it has been consistently working like a charm.
So essentially custom apparel:
- Increases reach
- Increases visibility
- Maximizes impressions
- Engage people better
- Offers your supporters something they can use
What Should Constitute Your Promo Apparel Arsenal
T-Shirts: T-shirts are the bread and butter of campaign apparel. They’re affordable, versatile, and perfect for those sweaty rallies. People wear them indoors and outdoors, so make sure they are of high-quality.
Hoodies: This year, your supporters will be walking around raising support as the autumn air brings in the chill. A hoodie is absolutely one of the best options they can wear for those door-knocking sessions. You don’t need to squeeze the budget much if you procure hoodies from a wholesale supplier of top, budget-friendly brands. Investing in Port & Company hoodies wholesale is what I’d recommend. The brand is known to offer really affordable, top-quality hoodies. If you want to stand out more, you can go for Sport-Tek hoodies wholesale instead. Their hoodies offer a more premium feel on top of some really useful features of the fabric. Let them show their support in style.
Polo Shirts: People love it when they get uniform polo shirts as gifts. The polo shirt is much classier than a t-shirt, and its higher perceived value can improve the image of the party that hands it out to supporters. Polo shirts, like t-shirts, come in a variety of colors and color combinations.
Jackets: If the budget is big enough, nothing can give an impact like jackets. They are one of the best promo giveaways, considering it’s autumn season. You can expect recipients to wear jackets more when going out, compared to most other types of apparel. Additionally, jackets can be customized really creatively to enhance the aesthetic appeal of the candidate’s message.
Vests: Not very popular but still something you can give a shot if you want to. If a good majority of the campaign’s target audience are blue collar workers, functional vests customized to represent a party might work.
The Do’s and Don’ts of Campaign Apparel
Do: Keep It Simple
Your message should be clear and concise. Nobody’s going to read a novel on a t-shirt. Stick to catchy slogans and easy-to-remember hashtags.
Don’t: Forget the Fine Print
Make sure your apparel complies with campaign finance laws. Nobody wants a fashion faux pas that leads to legal trouble.
Do: Go Green
Consider eco-friendly options. It shows you care about the environment and appeals to environmentally conscious voters.
Don’t: Skimp on Quality
Cheap apparel falls apart quickly and reflects poorly on your campaign. Invest in good quality ones that last quite a while.
It Isn’t About Getting Votes
It is about making an impression and building an image that will consequently translate to votes. The custom apparel you use in your campaigns must form a tangible connection between your candidate and the voters. When done right, the supporters feel appreciated and the campaign benefits. You could say it’s more cost effective than digital marketing considering the continuous impressions promo apparel can deliver.
And these impressions are fashionable, functional, and unforgettable. With the right promotional apparel strategy, you’ll have got the point across easily influencing even how the public perceives a party.
So go ahead and get them dressed to show what kind of changes are coming.
