The online casino market is arguably one of the biggest success stories of the Internet era. With revenue expected to top $100 billion by 2024, this is a sector that isn’t going away anytime soon.
So, how do online casino operators manage to attract such a large percentage of the population?
The answer is psychology and, in particular, a mixture of internet marketing and gambler/risk-taker psychology. If you want to try casino – visit the Limewin Casino platform.
So, what methods do online casinos use, and are they all necessarily bad?
1. Online casinos do not take risks
While casino users may focus on the risk/reward aspect, for operators, risk is the most pressing concern.
Casino designers study human psychology and study in detail how people think, feel, and behave. Every year, operators spend millions of dollars trying to understand the psychology of the player.
The goal is to take a scientific approach to the art of gambling and develop casino offerings that will entice people to open accounts and come back again and again.
So what methods are used to get people to give away their money and then come back for more?
2. Themed casino
The first interaction with a potential customer is incredibly important, and online casino operators have long understood that they need to make their environment comfortable for the player.
One of the key advantages of online casinos is that they do not suffer from the ‘guy’s establishment’ stigma associated with brick-and-mortar gambling houses, meaning that they can be relevant to a much wider audience.
The housewife who never dreamed of visiting a casino near her, or the homebound person who physically couldn’t go there are both good examples of new markets that have significant online potential.
One way to make an online offering attractive is to use themed branding using sports, TV shows, movies, or celebrities as themes for the casino site to make the user feel not like they are in a casino, but in a place they like.
3. Constant reward system
When a player wins at a casino, he receives pleasure, which causes the brain to release dopamine, the “feel good” hormone.
When a player wins, he gets a hit of dopamine, and if he gets it regularly, he is more likely to continue doing what brings him pleasure.
In other words, it is a cycle of motivation, reward, and reinforcement.
The best way to keep people online is to give them treats regularly, and the casino does this by giving away:
- Instant Wins
- Loyalty points
- VIP stairs
- Free spins, multipliers, winnings based on patterns
- Bonuses for posting on social networks
- Deposit multipliers
- Bonuses for playing on mobile devices
- Bonuses for downloading the application
- Allowing anonymity
4. Development of social interactions
If users are going to stay, they need to feel comfortable and be among friends.
Many casinos encourage this by coming up with various in-game and out-of-game communities for people to interact with other players.
In practice, this means that people are more likely to stay online longer and feel more comfortable trying different games when their friends share their experiences.
For people who have problems with social connections, developing these cyber relationships can be a significant benefit, and they are often available whether the user is playing or not.
5. Understanding your users
In the world of marketing, a deep understanding of your target market is the key to success, and online casinos are no different.
A good example of this is the rise in popularity of Bitcoin casinos, where users bet on cryptocurrency rather than real or “fiat” currency. These sites offer a wide range of games, from blackjack to slots to poker, but what they have in common is that bets are placed in cryptocurrency.
Online casino owners have realized that people who own Bitcoin spend most of their time online, are risk-averse, and often have excess Bitcoin that can only be used in a limited number of places.
Consequently, they invested in developing payment systems that could accept Bitcoin and casino sites that would appeal to this very specific audience.
Again, this is based on the thematic principle and the social interaction aspect, as Bitcoin users have a more positive attitude towards using a casino where people like them play.
6. Losses disguised as victories
If dopamine is released as a result of winning, then anticipating the dopamine hit and then denying it can cause people to become depressed and stop playing.
To counter this, casinos disguise losses and wins.
Typically, users place a bet of, say, 100 rubles, and win 50 rubles, and all this is accompanied by flashing lights, winning symbols, and corresponding celebratory sounds. And, of course, such a loss is felt by the “lucky” person as a gain.
Research has shown that a series of small wins, the total amount of which is less than the bet amount, is perceived most positively.
This means that it is not about the winning amount per se, but about how many times the user has won. In other words, the more dopamine hits they get, the better.
7. Developing trust
The casino sector, whether brick-and-mortar or online, has a dubious reputation.
But advances in cybersecurity mean that online gaming is safer than ever before, but many players simply don’t trust online casinos.
Consequently, online owners have had to go to great lengths to ensure the security of user data and the payment process to reassure new players.
Online casino – practical psychology in action
Every aspect of an online casino is designed to entice you to open an account, play the games, and, importantly, come back.
This means that new methods are constantly being developed to allow casinos to increase their user base.
Be careful, and don’t fall for tricks and pretty packaging. There is still a bottomless abyss inside, which will be very difficult to get out.
A casino is a place where a lot of money is spent. Many people know the stories of how rich people squandered fortunes in these establishments. However, some manage to turn gambling into a good source of income. For example, in poker, there are professionals who regularly earn millions of dollars a year. This income is comparable to the earnings of world sports stars: hockey players, football players, and tennis players. Therefore, many people want to know how to make money in a casino. It’s really possible to make money, but it’s difficult.