The fact that social media platforms like Instagram serve as an incredible marketing tool has been proved evidently. But just like search engines, it is all about algorithms, reach, and views on social media marketing like Instagram, Facebook, etc. too. The advertising campaign could go in vain if the published posts failed to gain substantial views and considerable engagement. This, though, sounds tricky and difficult, but it could be achieved efficiently if you opt for the right method and approaches. This blog post is a detailed insight into the best practices that can lead to more views on Instagram stories, posts, and videos.
Importance of Views on Instagram for a Brand
Instagram stands among the social media platform with the highest engagement, which facilitates small businesses as well as big brands to reach and connect to a massive base of potential customers. Via an Instagram business account, one gets to earn money, generate sales, and establish a loyal fan base to interact with!
The more the number of views a business account gets on Instagram posts, the more opportunities are there for it to lead its message to its fan base, create brand recognition, enhance conversions and receive customer feedback. Besides, the number of views also indicates how well a brand’s message is resonating with its followers and potential customers. It’s why so many Instagram-ers buy Instagram views.
How Many Instagram Views are Worthwhile?
The most common query that budges the minds of many business accounts is how many views are adequate or should be gained on Instagram posts, stories or videos. Well, there is no one straight answer to this. There is no exact figure that can be quoted in this regard because the number of views in many ways is based and dependent on the number of followers. However, the ideal amount is that the number of views must be as closed to the number of followers as possible. It depicts that both the rate of engagement and reach is higher.
How to Enhance Instagram Profile Views?
There are about a billion active users and gazillions of brands over Instagram, and in such crowding, it is very challenging to mark a presence on Instagram. Blog optimization has become crucial to stand out among the crowd as well as to improve rankings on Google.
Listed below are the four steps that facilitate to enhance the reach of the collective Instagram profile:
Create a Simple Username
One needs to start with the basic things as simple as creating the account with a simple username. This is a world of instant gratification where it is just a matter of few seconds to mark a good and lasting impression.
In the first place, selection of a relevant handle followed by choosing an easily recognizable and less complicated username is made. Underscores, random characters, and names with multiple words which can not be read at once without spacing should be avoided.
Set a Relevant Category
There is another fact that only a few know, and that’s Instagram categorizes each public account on the basis of content it publishes. The account’s category is listed under the headline of a profile business, and playing by the account category contributes positively towards the Instagram algorithm. One needs to stay consistent with the relevant type of content. It is therefore suggested to choose an Instagram niche and staying stuck to it.
Adding a Keyword to the Headline
Just like the username, the headline should also be simple, unique, and easy to read. When a profile is viewed, the usernames and the bio are the two things that pop up over the user’s screens. And thus, efforts must be put to grab the viewer’s attention. Whenever people are searching for a brand on Instagram, the search is mostly done by the company’s name, so there should be a consistent name on overall social media platforms. Besides, the Instagram bio can be spiced up by adding some specialty. This where ads flair to the account also serves as a search optimization tool.
After setting up the foundation, you must focus on the following aspects to increase views:
Publish High-quality Visual Content
Post high-quality and relevant content. On Instagram, the quality of photos and videos matters a lot. The posts must be visually aesthetic, and captions must be precise and unique.
The use of trending and relevant hashtags really level up the game of Instagram’s posts visibility and reach. Hashtags also represent or vouch for campaigns, movements, brands, events, etc. The right saturation and combination of hashtags help to grow the audience and maximize the reach.
Use Location Tags
Location tags keep the posts searchable and increase the profile’s visibility to the local users upon relevant searches.
Post during Peak Time
Based on geographical location and time zone, one must figure out the peak time of active users and should then post during active hours to gain reach and engagement.
Gaining followers and views on Instagram is a consistent process that requires strategic, technical, and long-term planning as well as execution. There is a lot of hard work, and Instagram insights aid the monitoring of all those efforts and their outcome. With the correct server approaches and metrics, businesses can really benefit themselves by enhancing their posts engagements which eventually generate sales. If you’re looking for the easy way out, you can always choose to buy Instagram followers cheap and improve the visibility of your account on Instagram, which will eventually help you get more followers and organic views.