Interesting sessions include click here for more:
— Online Advocacy In the Trump Era — The new president has been a boon for online organizing and issue advocacy. Hear from some of the digital gurus on the front lines of those efforts, and not just on the progressive side – issue advocates on the right are facing a new environment too.
— Digital GOTV: What’s New and What’s Working? From mobile-first strategies to location targeting, the sophistication with which campaigns are directing their GOTV programs took a leap forward last cycle. Hear what’s new and what strategists are developing for next year.
— Reaching Latino Voters: Getting It Right In 2018 and Beyond (Sponsored by Univison). In this session, we’ll present new research on Hispanic voter behavior in 2016 and hear Hispanic marketing experts, media buyers, and analytics professionals talk about the best way to reach this bloc of voters in 2018 and beyond.
— Do You Have a Fake News Strategy? You Should. Plenty of smart digital professionals are focused on battling the scourge of fake news and preventing its spread, but for now it’s a fact of campaign life online. In our closing session, we’ll look at ways to fight back with the tools in your campaign’s digital arsenal.
Interesting panelists who will be presenting at CampaignTech East include click here for more: Steve Johnston of Google, Chiqui Cartagena, Vice President of the Political & Advocacy Group, Univision, Michael Marinaccio, Senior Digital Director, U.S. Chamber of Commerce and Robert Aho of BrabenderCox.