In September 2016, Tre ‘Da Kid, a 29 year old up and coming rapper from Annapolis, Maryland, experienced the harrowing loss of his mother. By December, his life rapidly shifted to a new path when he won Verizon’s #Freestyle50 Challenge, a contest held in partnership with 300 Entertainment to find the nation’s next great freestyler. Tre, who began rapping at the age of 6, received a single deal with 300 Entertainment, the imprint of legendary rap impresario Kevin Liles, and a $10,000 grand prize.
In addition to finding hot new talent, the #Freestyle50 challenge sought to showcase the intersection between technology, smart phones, and social media. It was “inspired by Verizon’s 7GB for $50 prepaid offer exclusively at Walmart,” and had a goal to “create a platform for emerging artists to not only showcase their talents, but celebrate themselves and build upon their careers.”
Tre was one of seven national finalists who took part in Verizon’s #Freestyle50 Challenge Cypher in Atlanta one month ago. The other contenders, who hail from Florida, Virginia, Georgia, North Carolina, and the District of Columbia, will all have the chance to open for artists on the 300 Entertainment label.
“The #Freestyle50 Challenge is another opportunity for us to celebrate culture, entrepreneurship and the creative community,” stated Co-Founder of 300 Entertainment Kevin Liles. “This is seriously a dream come true,” said Tre’, “In September, I lost my mother. Two weeks ago, I was posting a video to my Twitter to enter the #Freestyle50Challenge and now I’m gonna be working with some of the biggest names in hip hop. I still can’t believe it.”