Joy Reid’s #AMJoy Scores Biggest Audience in its Time Slot in MSNBC...

Joy Reid’s #AMJoy Scores Biggest Audience in its Time Slot in MSNBC History

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Joy Reid’s show “AM Joy” has exploded to win the largest total viewership in its time period in MSNBC’s history for that time slot. There have been many other shows and personalities that have filled the slot, but AM Joy surpassed all others in total viewers in 2016.

According to MSNBC:

  • “AM Joy,” which launched May 7, 2016, delivered MSNBC’s biggest total viewer audience in the time period ever.
  • Saturday editions of “AM Joy” delivered the best demo average since 2008; Sunday editions delivered the best demo average since 2003.
  • For the year, Saturday editions of “AM Joy” and other 10a-12p programming averaged 631,000 total viewers and 144,000 viewers A25-54. Sunday editions of “AM Joy” and other 10a-12p programming averaged 509,000 total viewers and 131,000 viewers A25-54.

Saturday and Sunday mornings are a notoriously challenging slot on the grid at any network.  But it was clear from the first weeks after Reid took over the two hours on Saturday and Sunday that the show was a fan favorite as seen in social media activity and now, by way of hard data.

The show is likely to receive even more viewership as the Trump Administration takes power with a controversial group of cabinet nominees set to take marching orders from a President-Elect with the lowest approval rating ever recorded.  But while Trump’s numbers are going down, Reid’s have gone up.

Other shows at MSNBC have smashed records as well. “Morning Joe” and “The Rachel Maddow Show” won their largest total and demo audiences in MSBC’s 20-year history. But those shows are on in much easier slots than the weekend.

Reid took over the weekend slot from former MSNBC host Melissa Harris Perry after Perry departed MSNBC over a dispute over what she viewed as a loss of creative control.

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Lauren Victoria Burke
Twitter: @LVBurke / Lauren Victoria Burke is an independent journalist who analyses politics and justice reform. She created Crewof42.com, a blog that covers the work of African American members of Congress, in 2009. Ms. Burke has also been a staffer for the Senate Democratic Policy Committee and Director of Communications for Rep. Andre Carson (D-IN). She has had a very diverse career in politics and media and appears weekly on NewsOneNow with Roland Martin. She has also appeared on Hardball with Chris Matthews, Politics Nation with Al Sharpton and Up with Steve Kornacki on MSNBC. She is also a contributing writer for NBCNews.com and TheRoot.com Ms. Burke was born in the Bronx, New York and grew up on Long Island. She holds a B.A. in History from The American University. E-mail: LBurke007@gmail.com. Instagram: LVB325.

32 COMMENTS

  1. I have loved Joy sine the 2008 elections. But, her star really began to shin during the 2012 elections…love watching her and was so excited when she got her own show. She is awesome!

  2. AM Jioy is the best news show on tv….she is a fair and firm commentator that gets others to get to their points…she even calls a spade a spade …mher questions are fair and she sticks to the facts….she should host the am show….Call it Morning Joy!!!!! I’m a big Fan!!!

    #MORNINGJOY
    #timeforchange@msnbc

    • Boy has she changed . No fair reporting anymore. Where was her outcry when Obama deported all the illegal immigrants. He deported more than Trump. Where was her reporting when questions were given to Hillary before debate and infestication on her foundation taking large amounts of money from foreign countries and putting most of money in her pocket. Funny how the money from those countries have dried up and foundation is closing. Your network doesn’t report only fake news you report very unfairly and it is going to cost you and the democratic party in long term. I know people who have always voted democratic who say they will never vote a Democrat again. No matter who you are support most people don’t like to see what the media is doing to Trump and his family. You’ll have become a gossip network instead of a news network

  3. The first time i saw Joy, it was on Chris Mathews show. That was about 2010, I was amazed at how well informed she was in comparison to other guests he had invited. I said to my husband I can’t wait for her to have her own show. Then God heard and a few years after gave her a 2 pm on slot which I watched religiously but was devastated when it was taken away. Then here she comes again like a thunder bolt at 10: am weekends. Thank you Jesus for joy to the world. I feel smarter every time u see her.

    • I am fan a big also. Joy you are beautiful, awesome & smart. Keep doing the work that the Lord has planted in you. God Bless you and your family forever more. Love you.

  4. I watch her faithfully. She is on point with true facts, which she backs up. She is professional, yet firm and does not let her guest go off subject. Other shows are bias and Joy is not. Her purpose is to present the truth via facts…nothing like the Morning Joe show, which I refuse to watch. MSNBC should consider giving her more time slots during the weekdays.

  5. Love Joy !Time on the weekends is a little early for me, but got to see her on many panels in the evenings plus her marathon “filling ins” over the holidays. She is always articulate & pleasant with the comments & I love that she doesn’t let guests wonder on & not answer her questions. More should call them out. She’s got a new fan.

  6. Love AM Joy. Very informative. Non biased unlike Morning Joe. They have carried water for Trump since the primary. Joe is a rude bully and Mika has become window dressing. Rachel Maddow is my next favorite. Very in depth reporting like Joy.

  7. Joy is the epitome of an intelligent, informed, well prepared and objective journalist. She is a true gift to the profession. I always feel so well informed and so proud after watching her. I applaud MSNBC for recognizing Joy’s great talent and giving her the opportunity to help make a positive difference in the world of television.

  8. i truly enjoy AM Joy, it is such a pleasure to have such an informative and unbiaed week end news
    show i learn the issues of the week and hrr questions to her guedt are spit on, she is delightgul
    and pleasant to watch. i have been a fan since she first sppeared as a guest on MSNBC line up of shows.
    she is a winner for the week end sudience Grest Job MSNBC !! keep Am Joy on dhe has a loyal
    fan base

  9. Yeah Joy, so proud someone is giving the facts and not weak and not challenging the guest who come on her show. Continued success, i’m watching as I have every saturday.

  10. I wish she will take over the Morning Joe Slot. I cant stand watching Scarborough and Mika anymore. You kind of feel you are watching fox news/ Trump tv. Joy is the real deal. She gives you the facts on a platter. Joy, Joy, Joy you bring so much joy to intelligent tv watchers all over the country. Keep on keeping on Joy Reid.

  11. Joy Comes in the Morning, and I love it! Joy Reid is intelligent, informative, and fair to her guests and panelists. Also, she seems to be having fun while on air. How joyful!

  12. I am a 74 Year Women and i Love waiting on the Week end to Watch Show She is so
    Smart has a Lots of very Important Information about anything you Name it.i love the
    The way She present herself about any Subject.knows how to presnt her Self to her
    Guess and a Lot of kindness.

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