State Farm Insurance tweeted a photo of a Black man proposing to a white woman and racists came out in force. The stock photo for the ad was joined by the words, “Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling.”
The tweet was part of the insurance company’s #ProtectTheBling campaign to attract new customers via a focus on personal valuables. The thread that followed the original tweet (seen here: https://twitter.com/StateFarm/status/811603055762436096).
Unfortunately there’s nothing surprising about the State Farm incident. Earlier this year an Old Navy ad featured an interracial couple and child and racists once again reared their heads on social media. In both the State Farm and Old Navy incidents, there was a backlash to the racist backlash. And in the case of Old Navy, many interracial couples responded in support of the company on social media.