Racists Attack State Farm Insurance for Interracial Ad

Racists Attack State Farm Insurance for Interracial Ad

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State Farm Insurance tweeted a photo of a Black man proposing to a white woman and racists came out in force.  The stock photo for the ad was joined by the words, “Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling.”

The tweet was part of the insurance company’s #ProtectTheBling campaign to attract new customers via a focus on personal valuables.  The thread that followed the original tweet (seen here: https://twitter.com/StateFarm/status/811603055762436096).

Unfortunately there’s nothing surprising about the State Farm incident. Earlier this year an Old Navy ad featured an interracial couple and child and racists once again reared their heads on social media.  In both the State Farm and Old Navy incidents, there was a backlash to the racist backlash. And in the case of Old Navy, many interracial couples responded in support of the company on social media.

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Lauren Victoria Burke
Twitter: @LVBurke / Lauren Victoria Burke is an independent journalist who analyses politics and justice reform. She created Crewof42.com, a blog that covers the work of African American members of Congress, in 2009. Ms. Burke has also been a staffer for the Senate Democratic Policy Committee and Director of Communications for Rep. Andre Carson (D-IN). She has had a very diverse career in politics and media and appears weekly on NewsOneNow with Roland Martin. She has also appeared on Hardball with Chris Matthews, Politics Nation with Al Sharpton and Up with Steve Kornacki on MSNBC. She is also a contributing writer for NBCNews.com and TheRoot.com Ms. Burke was born in the Bronx, New York and grew up on Long Island. She holds a B.A. in History from The American University. E-mail: LBurke007@gmail.com. Instagram: LVB325.

1 COMMENT

  1. I notice the racists didn’t seem to say as much about the other insurance company spot with the white boy and black girl growing up together as pals, drifting apart but always interested in each other, and finally, as an adult married couple, going into the company to work on their retirement plans.

    Black man proposes marriage to white girl and is accepted — racists explode in full force.

    White man marries black girl and plans retirement together — racists don’t say a word.

    There’s a lot of hypocrisy and cynicism in that. They’re not even “equal opportunity racists.”

    This is yet another reason why I find these racist junior fascists utterly disgusting.

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