At a time when many Americans crave (and are willing to speak out in favor of) greater representations of diversity on television and in the media, Bounce TV, a network aimed at African American audiences, is expanding its footprint. Charter Communications, now the second largest cable provider in the nation since its acquisition of Time Warner Cable (TWC) and Bright House Networks (BHN), recently announced it will begin carrying Bounce TV in New York, Los Angeles, Dallas and Raleigh-Durham.
As part of its negotiations to acquire TWC and BHN, Charter signed a memorandum of understanding with several national minority-focused civil rights and social justice organizations that provided, at least in part, that it would increase the opportunities for diverse representation both in front of and behind the scenes.
Of this latest announcement, Marc Morial, President and CEO of the National Urban League, one of the organizations that was party to the MOU said, “When we entered into an MOU with Charter, a condition of the agreement was to expand carriage of minority-owned broadcasters. We believe Bounce TV’s carriage expansion is consistent with the MOU. We applaud Charter’s commitment to the promises made. It is one of many steps toward diversity and full inclusion at every level of the telecommunications ecosystem.”
Bounce TV was founded by Rev. Martin Luther King III and civil rights icon, former U.S. Ambassador Andrew Young as the first African American broadcast network (companies like TVOne and BET/Centric are cable companies) to offer free programming to an underserved African American market. Running a combination of original and syndicated programming, Bounce TV offers a “mix of theatrical motion pictures, sporting events, documentaries, specials, inspirational faith-based programs, off-network series” according to the network’s website.