7:22pm October 10, 2013

Hispanic Consumers Leading the Way in Wireless


Coinciding with the kickoff of National Hispanic Heritage Month, we recently released the findings of our 2013 Hispanic Consumer Survey. Throughout the survey, one of the most dominant trends ishow Hispanics utilize their wireless device in significantly more ways than others – from making calls and texts, to accessing the internet, to various forms of social interaction. Quite possibly the most eye-opening comparison in this respect: Nearly one third (28%) of all Hispanics surveyed said that they used their wireless device for advocacy-related purposes such as signing a petition, sending an e-mail to a lawmaker or making a donation, compared to just 10% of the general population according to our 2013 Annual Consumer Survey.

The results also indicate Hispanics are overwhelmingly satisfied wireless consumers (94%) that consider wireless service essential to their everyday lives. Most have given up or would consider giving up their landlines (69%) and only use wireless devices. Compared to other devices and/or services, having a wireless phone is considerably more important (51%) to Hispanics than having broadband Internet (27%), cable/satellite television (13%), or home landline phone (10%).

Nearly all surveyed (96%) believe that the taxes and fees levied on their service should be the same or lower than taxes paid on general goods and services. Over three-quarters (78%) think that Congress should pass the ‘Wireless Tax Fairness Act’ which would enact a 5-year moratorium on all new wireless taxes and fees.

As amazing as some of these number are, they come as no surprise. On September 16th, Pew Internet & American Life Project’ Cell Internet Use 2013 study was released, and in it, we see even more evidence of the importance of wireless to Hispanics; in this case as a primary tool for accessing the internet. According to the study, “Six in ten cell phone owners (63%) now go online using their mobile phones” and “Among those who use their phone to go online, six in ten Hispanics are cell-mostly internet users.” The Pew Hispanic Center also has some great analysis and research in this area as well, most notably in their 2012 study, Closing the Digital Divide: Latinos and Technology Adoption.

And it doesn’t stop there. Mobile Future released a great infographic a couple of months ago that I encourage you to check out titled, Latinos Embrace the Mobile Future. In it we get a peak at some interesting trends – most notably, “By 2017, Latinos will purchase one of every five tablets and smartphones.”

The numbers don’t lie. Hispanics are unquestionablyleading the way in wireless.

- See more at: http://www.mywireless.org/2013/10/hispanic-consumers-leading-the-way-in-wireless/

About the Author

Politic365 Staff
The staff of Politic365.



H.R. 3713: Urban League, FAMM Voice Concerns on #JusticeReform Bills

In a striking statement that’s a departure from the views of other major civil rights groups, National Urban League President Marc Morial expressed concerns with the two leading sentencing reform bills in Congress: S. 212...
by Lauren Victoria Burke


Rep. John Conyers Supports Criminal Intent Bill, Catches Hell From Left

Other Democrats have been criticized for it, but they weren’t in the position of actually passing legislation on the issue. As of yesterday, the most senior Democrat on the House Judiciary Committee is.  Rep. John Conyer...
by Lauren Victoria Burke


Nov. 18: Goodlatte-Conyers Bill with New Heroin Penalty Heads to Cmte.

Legislation authored by House Judiciary Chairman Bob Goodlatte (R-VA) and ranking Democrat John Conyers (D-MI) that includes an expanded penalty for heroin containing fentanyl, will be considered by the full House Judiciary Co...
by Lauren Victoria Burke



Hollande Plans Response to Worst Attack in Paris Since WWII

French President Francois Hollande is preparing a response to the attacks on his country. “This is an act of war” Hollande said regarding the near-simultaneous attacks in Paris that killed nearly 130 people and lef...
by Lauren Victoria Burke


Someone Ask Bobby Jindal to Explain Glenn Ford and Albert Woodfox

“What’s your biggest weakness,” was the first debate question for 8 Republican candidates for President one night.  Someone could have answered for Louisiana’s Governor Bobby Jindal, because the answer ...
by Lauren Victoria Burke



  1. Beneficial data. Fortunate me I stumbled upon your internet site out of the blue, that i’m gob smacked the reason this coincidence did not came about upfront! We saved that carteles publicitarios de leds.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>