Reince Priebus: GOP to Put $10 Million Into Outreach to Blacks, Hispanics

Reince Priebus: GOP to Put $10 Million Into Outreach to Blacks, Hispanics


“We weren’t inclusive.” On Meet the Press yesterday and in Washington today, National Republican Party Chairman Reince Priebus put a price tag on much talked about efforts to reach minority voters. Last week, Priebus was in New York days before the CPAC Convention to focus on how the GOP can better reach minority voters.

Priebus outlined the details of the GOP’s new Growth and Opportunity Project plan, which analyzes what Republicans did wrong in 2012 and what they can do to reach minorities.

“We’re going to be announcing a $10 million initiative just this year which will include hundreds of people, paid, across the country, from coast to coast, in Hispanic, African American, Asian communities, talking about our party, talking about our brand, talking about what we believe in, going to community events, going to swearing-in ceremonies being a part of the community on an ongoing basis paid for by the Republican National Committee, to make the case for our party and our candidates,” Priebus told CBS’ Bob Schieffer.

This morning at the National Press Club in Washington, Priebus spoke in depth about the GOP’s  Growth and Opportunity Project. Priebus mentioned a myriad of reasons why the GOP did not win the White House, including having a primary season that was too long, too many debates, bad technology and “lousy branding.”

“We’ve done a really lousy job of branding and marketing who we are,” Priebus said.

But will Republicans alter their policy focus to attract Black and Hispanic voters?  At this morning’s press conference, American Urban Radio Networks White House Correspondent April Ryan asked if Republicans will focus on voting rights.

“We need to make it easy to vote and hard to cheat,” Priebus answered.

“To be clear our principles are sound,” the GOP party chair reminding listeners, some of whom may have been wondering if there will be any major policy changes.  Priebus has an uphill battle, but the new GOP report contains blunt language and straightforward analysis that would indicate his efforts will be sustained.

View clip of Reince Priebus here.