Name: Alex Castellanos
Organization: Purple Strategies
What Makes This Person a Game Changer: Dubbed the “Father of the Attack Ad” and the discoverer of the political “soccer mom,” Alex Castellanos, co-founder of the bipartisan public affairs firm Purple Strategies, is often sought out by candidates to help them win campaigns. He has nearly 40 years of national and international experience in consulting those in the political and private sectors, where he has developed communication strategies and campaigns. He has also had success throughout his career helping presidential candidates, U.S. Senate candidates, and gubernatorial candidates win elections. Castellanos appears regularly on CNN and NBC’s Meet the Press. In 2007, GQ Magazine named him one of the 50 Most Influential People in D.C. Alex Castellanos is also the founder of NewRepublican.org.