Univision Communications Inc., the leading media company serving Hispanic America and Bounce TV, the nation’s first-ever broadcast television network for African Americans, most recently announced a landmark deal in which Univision will carry Bounce TV in seven major markets.
Univision Television Group owns and/or operates 62 television stations in major Hispanic markets including Puerto Rico. Currently, Univision Television Group has the largest audience of Spanish-language television viewers in the world, reaching 96% of U.S. Hispanic households according to Nielsen ratings.
Launched in 2011, Bounce TV is the first African American broadcast network. The network’s founders include Martin Luther King III, Ambassador Andrew Young, Andrew “Bo” Young III, and Rob Hardy and Will Packer, co-founders of Rainforest Films. Bounce TV features a programming mix of motion pictures, sporting events, documentaries, specials, and inspirational faith-based programs geared towards African Americans between the ages of 25-54. The network airs 24 hours a day and seven days a week on local television stations.
Under the new deal, Univision will carry Bounce TV as a multicast channel of their stations in the following cities: San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, and Tampa. In addition, Bounce TV will now be in all of the top ten markets and in 24 of the top 25 African American markets.
“This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans,” commented Jeffrey Wolf, executive vice president of Distribution, Bounce TV. “Our partnership with Univision extends Bounce TV’s extraordinary reach even further, reinforcing our position as the fastest growing African American network.”
“Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality,” commented Kevin Cuddihy, president, Univision Television Group. “It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”