1:21pm November 23, 2012

5 Must-Read Black Friday Tips


Today is Black Friday, a day of unabashed wild consumerism increasingly pressed up against the second biggest holiday of the year: Thanksgiving.  Below are five tips to navigate the shopping day.

1. Never Break Down and Pay Full Price. Don’t pay full price for anything on Black Friday.  No matter what part of the deal or what kind of add-ons are involved, Black Friday is not the day to pay full price for anything.

2. Comparison Shop. It may be Black Friday but that doesn’t mean you shouldn’t comparison shop. The deals are created to attract customers on a day of deals so always compare prices no matter what day it is.

3. Do Not Open a Store Credit Card.  Yes there are nice deals and percentages off for opening a store credit card.  But in the long run these cards are trouble and to be avoided at all costs.  Dance with the card you walked in the store with.

4. Read the Fine Print. There is a reason some deals sound to good to be true.  If there are too many stipulations or too much fine print keep it moving.  If that “must have” item  has lots of fine print be sure to read all of it.  With regard to matching offers you REALLY need to break out the magnifying glass and read.

5.  Know the Cost of Your Target Item.  If you have an ipone use the Red Laser app to find out what the prices of your target items are.  The entire trick of Black Friday is making consumers believe they have found a great deal. Make sure that’s true by double checking all prices on your favorite smart phone.

About the Author

Lauren Victoria Burke
Lauren Victoria Burke
Lauren Victoria Burke is an opinion journalist, comms expert and political analyst focused on justice reform policy. She created Crewof42.com, a blog that covers the work of Black members of Congress, in 2009. Ms. Burke was a staffer for the Senate Democratic Policy Committee and Director of Communications for Rep. Andre Carson (D-IN). She has had a very diverse career in politics and media and appears regularly on NewsOneNow with Roland Martin, Hardball and Up on MSNBC, WVON in Chicago, WURD in Philadelphia and WOL and WHUR in Washington, D.C. She is currently the Managing Editor of Politic365 and a contributing writer for TheRoot and NBC Black where she writes opinion and analysis. Additionally, Ms. Burke has been a contract photographer for Associated Press since 2004. She has authored three books of photography including two on President Obama's 2008 campaign for the presidency and one with Marvel Comics publisher Stan Lee. Ms. Burke was born in the Bronx, New York and grew up on Long Island. She holds a B.A. in History from The American University. Here e-mail is: LBurke007@gmail.com. Twitter: @LVBurke. Instagram: LVB325.



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