At the 2012 Latin Grammy Awards, the world’s largest Spanish-language network, Univision, made a huge announcement by unveiling their newest project- Generación América, a new empowerment platform dedicated to preserving and sharing the unique stories of Hispanics in America. Univision Communications Inc., the parent company and leading media company serving Hispanic America, hopes to use celebrate the contributions of Hispanics as told through first, second, and third generation Latinos.
Generación América could not come at a more appropriate time, as evidenced by the huge influence Hispanic Americans had in electing President Barack Obama to a second term in the White House. Exit polls had Latino voters anywhere from 70 to 75% in their support for President Obama, showing that their voice is one to be recognized in America. “Just last week we saw the impact Latinos are having in the political landscape and how this community is helping define our future,” said Randy Falco, president and CEO, Univision Communications Inc. “Generación América is an effort to help tell the stories behind the numbers, highlighting the positive impact Hispanics are having in American society.”