7:27pm November 20, 2012

Univision Unveils “Generación América” to Highlight U.S. Hispanic Achievements


At the 2012 Latin Grammy Awards, the world’s largest Spanish-language network, Univision, made a huge announcement by unveiling their newest project- Generación América, a new empowerment platform dedicated to preserving and sharing the unique stories of Hispanics in America.  Univision Communications Inc., the parent company and leading media company serving Hispanic America, hopes to use celebrate the contributions of Hispanics as told through first, second, and third generation Latinos.

Generación América could not come at a more appropriate time, as evidenced by the huge influence Hispanic Americans had in electing President Barack Obama to a second term in the White House.  Exit polls had Latino voters anywhere from 70 to 75% in their support for President Obama, showing that their voice is one to be recognized in America. “Just last week we saw the impact Latinos are having in the political landscape and how this community is helping define our future,” said Randy Falco, president and CEO, Univision Communications Inc. “Generación América is an effort to help tell the stories behind the numbers, highlighting the positive impact Hispanics are having in American society.”


About the Author

Malik Shareef
Malik Shareef, Esq. is a senior sports writer with Politic365. A graduate of the University of Virginia and Washington and Lee School of Law, he now practices law in the Washington, DC area and is a certified contract advisor for the NFL. Malik's experience as a sports agent and attorney give him a unique perspective on law-related issues in sports and entertainment. Follow him on Twitter @malikshareef.



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One Comment

  1. Sounds like American Latino that has been on for 11 seasons….

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