NBCUniversal is partnering across multiple television, radio and digital platforms to broadcast extended coverage of a telethon to aid victims of Hurricane Sandy. The benefit entitled, “Hurricane Sandy: Coming Together”, airs tonight 8-9 pm/ET.
HBO, Discovery’s Fit & Health and Velocity networks, and The Weather Channel are among the networks that will air the live one-hour telethon. They join the networks of NBCUniversal broadcasting the event, which include NBC, Bravo, CNBC, E!, G4, MSNBC, NBC Sports Network, Style, Syfy and USA.
NBCU is also utilizing its digital properties to live-stream the event. NBC.com, Fandango, iVillage, weather.com, nbcnews.com, and the NBC Owned Television Stations plan to live stream the telethon, along with Xfinity.com/TV, Hulu and over 100 Gannett-owned websites, including usatoday.com.
The Comcast arm of the media company is promoting the event to help drive donations to the American Red Cross. In addition to featuring the live stream on Xfinity.com/TV, Xfinity TV customers through the weekend will be able to view the telethon on Xfinity On Demand and the Xfinity TV Player apps for Apple and Android devices. Comcast is also alerting its subscribers through a robust social media push.
The partnership between Dial Global Radio, NBCUniversal’s official radio partner and Clear Channel’s iHeartRadio, as well as a number of local radio stations from across the Tri-State area ensure that those in their cars or perhaps without electricity this evening can tune in via radio.
Hosted by NBC “Today” anchor Matt Lauer, the telethon will broadcast from the New York studios of NBC at 30 Rockefeller Plaza. It will air live across the East Coast and tape-delayed on the West coast.
Kevin Bacon, Mary J. Blige, Tina Fey, Whoopi Goldberg, Joe Perry, Al Roker, Jon Stewart and Steven Tyler are among the latest stars to sign on for the broadcast, joining previously announced performers Christina Aguilera (NBC’s “The Voice”), Jon Bon Jovi, Billy Joel, Bruce Springsteen and the E Street Band, and Sting, and appearances by Jimmy Fallon (NBC’s “Late Night with Jimmy Fallon”) and NBC News’ Brian Williams.
Following the benefit telethon, at 10pm ET, NBC will air a special Hurricane Sandy-themed edition of Dateline: Rescue and Recovery, anchored by Lester Holt.
Money collected will be donated to the American Red Cross relief efforts for Hurricane Sandy.
If you can’t catch the telethon this evening people can visit www.redcross.org, call 1-800-HELP-NOW or text the word REDCROSS to 90999 to make a $10 donation.