In another nod to the importance of shoring up support and enthusiasm among Latino voters, First Lady Michelle Obama made an appearance in a new Spanish language ad that is airing on television and on the radio in Colorado, Florida, Nevada, Ohio, and Virginia. This ad features the Latina “Oprah” Cristina Saralegui asking the First Lady in Spanish, “Why is it so important for Latinos to vote in this election?” Mrs. Obama then answers in English, which is translated into Spanish with subtitles.
Notice how the first policy that the First Lady mentions is “comprehensive immigration reform,” which has come under criticism for not being a policy accomplishment in the current administration. Health care and education are also mentioned by the Mrs. Obama.
Adriana Maestas is the senior contributing editor of Politic365.com. She has covered issues ranging from immigration and higher education to health care policy. Adriana holds a bachelor’s degree in political science from the University of California, Irvine and a master’s degree in public policy from Claremont Graduate University. You can find her on twitter: @LatinoPolitics
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