2:51pm October 26, 2012

Michelle Obama Appears in New Campaign Spanish Language Ad with Cristina

Michelle Obama in Spanish Language Ad

In another nod to the importance of shoring up support and enthusiasm among Latino voters, First Lady Michelle Obama made an appearance in a new Spanish language ad that is airing on television and on the radio in Colorado, Florida, Nevada, Ohio, and Virginia. This ad features the Latina “Oprah” Cristina Saralegui asking the First Lady in Spanish, “Why is it so important for Latinos to vote in this election?” Mrs. Obama then answers in English, which is translated into Spanish with subtitles.

Notice how the first policy that the First Lady mentions is “comprehensive immigration reform,” which has come under criticism for not being a policy accomplishment in the current administration. Health care and education are also mentioned by the Mrs. Obama.

Recent polls show that Latino voter enthusiasm is up and that the edge President Obama has in key swing states can be attributed to this voting block. This particular ad shows a familiar face in Cristina Saralegui, who has been on television for years as a talk show host. Saralegui has appeared in another Obama campaign ad earlier this year and delivered a speech at the Democratic National Convention in Charlotte in September.

Mrs. Obama has also been key in reaching out to Latino voters. Back in July, she sat down with a group of Latina moms on at the Mamiverse to discuss issues facing Latino families.

About the Author

Adriana Maestas
Adriana Maestas is the senior contributing editor of Politic365.com. The ideas and opinions expressed in this article are solely those of the author, and have complete editorial independence from any Politic365 partners, sponsors, or advertisers. For additional information about Politic365, please visit http://politic365.com/about/.



Hillary Clinton indicates that she’s against family detention, reaffirms support for immigration reform

Last week in a round table discussion at a high school in Nevada, Hillary Clinton laid out her positions on immigration. She indicated that she would do everything to protect President Obama’s executive actions on immigra...
by Adriana Maestas


Wal-Mart and Others Answer the Challenge of Food Insecurity in African American, Latino, Elderly Communities

According to Feeding America African American households are more than twice as likely to be food insecure as white, non-Hispanic households.  More than one in three African American children (36%) live in food-insecure househ...
by Charlyn Stanberry


#GA123: The Children of Freedom Summer Will Soon Be Leaders of Freedom Fall

The seeds planted 50 years ago in Mississippi during Freedom Summer are in full bloom. The children of 1964 — who are now leaders — are positioned to energize this generation of young voters of color and progressive...
by Kirk Clay



A year after Senate passes immigration bill, Rep. Gutierrez says prospects for reform are dead

For people who follow the immigration debate closely, a large contingent of grassroots activists have been saying that the immigration reform bill has been dead for months. But this week, the leading Democrat and most visible m...
by Adriana Maestas


Rep. Eric Cantor campaigns on anti-immigrant messaging

It’s been a little over a week sincethe Obama administration announced that it would delay a review of deportation policies to give the House of Representatives “space” to advance an immigration reform bill, a...
by Adriana Maestas



Be the first to comment!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>