Earlier this year, AT&T launched their public awareness campaign “It Can Wait,” an initiative geared towards stopping the dangerous practice of texting while driving. AT&T’s main message is to spread the word that no text or email is worth the risks associated with texting while driving. And that’s no LOL matter.
How many times have you been driving and look down to read or answer a text and then realize that you’ve traveled a great distance without looking at the road? A slight glance at your phone can put you at risk of being in a serious accident, as your reaction time is greatly reduced. According to the US Department of Transportation’s National Highway Traffic Safety Administration, distracted driving occurs when a driver loses focus on the safe control of their vehicle due to manual, visual, or cognitive distractions. Studies show that texting simultaneously involves all three types of distractions. Sending or receiving a text takes a driver’s eyes from the road for 4.6 seconds.
Therefore, AT&T has designated today, September 19, 2012, as NO-TEXT-AND-DRIVE-DAY, in an effort to hopefully encourage people to never engage in the dangerous activity again. If you wish to participate, sign up at www.itcanwait.com right now. Spread the word to your family and friends via word of mouth, Twitter (#itcanwait), Facebook or any other social media outlet- provided you do it while not driving.
If you’re in the Washington, DC area, AT&T will be holding a “No Text on Board Pledge Day” at George Washington University as part of the University’s eighth annual GW Safety Expo.
In addition to AT&T Chairman & CEO Randall Stephenson, Julius Genachowski, Chairman of the Federal Communications Commission, Ray LaHood, Secretary of Transportation, Steven Knapp, President of George Washington University, and actor/author Hill Harper will participate in the event to mark “No Text On Board Pledge Day.” AT&T will have its texting while driving simulator on site, which mirrors a real texting while driving experience, showing the very real dangers and hazards of texting while driving. The simulator will be available from 11:00 a.m.- 3:00 p.m. today, Wednesday, September 19, 2012.