Adriana Maestas

Will Newt’s New Latino Ad Work?

Will Newt’s New Latino Ad Work?

In advance of Arizona’s GOP primary next week, the Newt Gingrich 2012 campaign recently released an ad targeting Latino voters in English. The ad basically focuses on the economic woes Latinos have faced in recent years and asserts that the Hispanic community owes Barack Obama nothing.

One positive thing about the ad is that it’s entirely in English. While many Latino voters are bilingual, most Latino voters have a decent command of the English language. Gingrich has said that he wants to make English the official language of the United States, so having an ad exclusively in English echoes that sentiment.

Gingrich’s focus on job creation is also a theme that can help him appeal to Latino voters. With Latino unemployment in the double digits, with job creation and fixing the economy now ranking as top issues for Latino voters, Gingrich’s employment message may resonate.

But the devil is in the details.  How do you create those jobs? Recent polls show that Latinos support taxing the rich and investing in infrastructure projects to help stimulate the economy.

A February 2011 poll showed that 57% of Latino respondents thought that investment in federal infrastructure projects would be a good way to stimulate the economy versus 30% who thought that lowering people’s taxes would help the economy grow. Gingrich’s economic platform prominently features tax cuts, which likely won’t resonate with Latino voters who have been favoring at least some form of taxation to close federal budget loopholes.

Gingrich’s new internet ad also talks up the conservative values that he shares with the Latino community, but recent polls also show that Latino voters are not likely to factor in their religious beliefs in terms of how they vote. Additionally, Latino voters are more likely to say that politics is more about economic issues than moral issues, so this notion that Latinos will align with Gingrich on values may be misguided.

And on hot button issues such as abortion and gay marriage, Latinos may be more open minded than previously thought – meaning they are indicating that they are pro-choice and more supportive of gay marriage than general voters.

Gingrich has touted his Catholic credentials in terms of values, which could be a plus given that many Latinos are Catholic.  But, they aren’t necessarily following church leaders when they head to the polls.

Check out Gingrich’s new ad below, and let us know what you think:

5 Responses to Will Newt’s New Latino Ad Work?

  1. Beethoven says:

    "Everybody says there is this RACE problem. Everybody says this RACE problem will be solved when the third world pours into EVERY white country and ONLY into white countries."

    "The Netherlands and Belgium are more crowded than Japan or Taiwan, but nobody says Japan or Taiwan will solve this RACE problem by bringing in millions of third worlders and quote assimilating unquote with them."

    "Everybody says the final solution to this RACE problem is for EVERY white country and ONLY white countries to "assimilate," i.e., intermarry, with all those non-whites."

  2. Beethoven says:

    "What if I said there was this RACE problem and this RACE problem would be solved only if hundreds of millions of non-blacks were brought into EVERY black country and ONLY into black countries?"

    "How long would it take anyone to realize I'm not talking about a RACE problem. I am talking about the final solution to the BLACK problem?"

    "And how long would it take any sane black man to notice this and what kind of psycho black man wouldn't object to this?"

    "But if I tell that obvious truth about the ongoing program of genocide against my race, the white race, Liberals and respectable conservatives agree that I am a naziwhowantstokillsixmillionjews."

    "They say they are anti-racist. What they are is anti-white."

    "Anti-racist is a code word for anti-white."

  3. Ronald Arnold says:

    My race, the White race demands a free and open public discussion regarding the attempt to turn ALL our countries Brown.

    Anti-whites like to say Diversity is “freedom” for non-Whites to enter White living space and “mix in” with whomever they wish.

    However, White people are not allowed to refuse this freedom, so it is the anti-whites diversity we are FORCED to accept.

    It's geNOcide, White geNOcide.

    “Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.”

    — Malcolm Fraser (Prime Minister of Australia 1975-1983)

    Anti-racism is a codeword for anti-White.

  4. Ronald Arnold says:

    Africa isn't becoming non-black. African people don't have a policy of mass non-black immigration and assimilation forced upon them.

    Asia isn't becoming non-Asian. Asian people don't have a policy of mass non-Asian immigration and assimilation forced upon them.

    Yet EVERY White country has to accept a policy of mass non-white immigration and assimilation that no one ever voted for.

    The anti-whites want a mixed, blended humanity for EVERY White country ONLY White countries.

    They want White geNOcide.

    Anti-racist is a codeword for anti-White.

  5. JohnMichael says:

    Nobody is saying that Africa needs diversity.
    Nobody is saying that Asia needs diversity.

    They are already 100% diverse.

    People are only telling White children in White countries that they need diversity.
    White Countries will be 100% diverse when there are no White people left.

    Diversity is a code-word for White genocide; anti-racist is a code word for anti-White.

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