The new impreMedia/Latino Decisions (IM-LD) poll, co-sponsored by the Robert Wood Johnson Foundation, revealed these results. It also showed these voters are very unfamiliar with the Republican candidates and do not have a favorable image of those candidates they know about.
“Republicans have a great challenge ahead when it comes to the Latino vote,” said Matt Barreto, a professor at the University of Washington in Seattle and an advisor for Latino Decisions. “This poll shows they must conduct an intensive campaign if they want to attract part of the Latino vote, since for now, the majority of these voters don’t even know them.”
Mitt Romney and Rick Perry are among the best known candidates in the group of eight; despite this, 46% have no opinion or have never heard of Romney, and 40% have never heard of Perry. Romney, the former Massachusetts governor and apparent favorite to clinch the nomination, is favored by 28% of Latino voters, while 25% have an unfavorable impression of him. The rest do not know who he is or have no opinion. Perry, who as governor of Texas would be the closest to Latinos in the Republican primaries, is someone few of the country’s Latino voters know: 40% of them have no idea who he is. Likewise, his approval level is abysmal and still lower than Romney’s at 22%. His level of disapproval is higher: 39%. Full poll results here.