The National Association for Multi-Ethnicity in Communications (NAMIC) has awarded Time Warner Cable with three first-place honors for excellence in diverse marketing.
Each year NAMIC awards EMMAs – Excellence in Multi-cultural Marketing Awards – to companies that have distinguished themselves in their efforts to reach diverse populations by creating culturally relevant marketing programs targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.
“The cable industry is committed to connecting their brands with an increasingly diverse audience,” said Daphne Leroy, vice president of Marketing and Communications, NAMIC. “We are pleased to honor the latest group of EMMA winners for their achievements in creating culturally-relevant marketing programs that achieve results.”
The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.
Time Warner Cable and Time Warner Cable West Region led the Cable Distributors division with three first-place wins. Time Warner Cable’s first-place honors were awarded in conjunction with Castells & Asociados, the Edelman agency and ES Advertising, Inc. Eclipse Marketing Services, Inc. garnered first-place honors in two categories.
Companies receiving 2011 EMMAs will be acknowledged during the General Session of the 25th Annual NAMIC Conference scheduled for Wednesday, October 5 at 8:45 a.m.