Target Market News
African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released yesterday at a Washington, DC press conference. The document was collaboratively developed by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and Te National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S.
This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.