Politic365

 
 


Uncategorized

2:00pm January 7, 2011

Comcast-NBCU Deal Charts a Path Toward a More Diverse Media Environment

0210-jobsgap-obama-black-leaders-race-economy-600_full_600

The National Urban League applauds Comcast for stepping up to make diversity a top priority of its proposed joint venture with NBC Universal.  The company has signed an historic Memorandum of Understanding (MOU) with the National Urban League, the NAACP and the National Action Network that lays the groundwork for a major expansion of its already impressive leadership in the areas of diversity, inclusion and economic opportunity.

Comcast has made important commitments to diversity in the areas of programming, employment practices, supplier diversity, charitable giving and corporate governance:

  • Programming: Comcast and NBC Universal have agreed to make key media ownership and programming investments to increase diversity, including the addition of four new African-American owned and/or operated channels, additional targeted minority programming, and increased minority involvement in news writing and public affairs programming.
  • Employment practices: Comcast and NBC Universal have renewed their commitments to hiring a more diverse workforce. They and to investing in minority employees through training and advancement opportunities.
  • Supplier diversity: Comcast has pledged to increase the percentage of its business conducted with minority-owned businesses, including African-American advertising and professional-services providers, and to continue its involvement with ongoing procurement inclusion and diversity initiatives.
  • Charitable giving: Comcast will continue to make charitable contributions to organizations that work to make a difference in minority communities.
  • Corporate governance: To hold itself accountable to “walking the walk,” Comcast has created a Joint Diversity Council made up of representatives of African-American, Hispanic, Asian-American and other diversity groups, which will provide underserved communities a permanent seat at the table – enabling us to voice concerns and make recommendations.

Comcast has done an exemplary job in reaching out to the African American community, and I commend the company for recognizing the importance of investing in and engaging with every American community.

The proposed alliance between Comcast and NBC Universal will provide important opportunities for African Americans.  Comcast’s commitments through this new MOU give me great confidence that the Comcast-NBCU joint venture will be a positive force in American society.

Marc Morial is the President and CEO of the National Urban League.  He has worn many hats throughout his distinguished 25 year professional career:  Entrepreneur. Lawyer. Professor. Legislator. Mayor. President, U.S. Conference of Mayors. CEO of the National Urban League, the nation’s largest civil rights organization. Marc Morial has performed all of these roles with excellence, and is one of the most accomplished servant-leaders in the nation.



About the Author

Guest Contributor
Guest Contributor
The ideas and opinions expressed in this article are solely those of the author, and have complete editorial independence from any Politic365 partners, sponsors, or advertisers. For additional information about Politic365, please visit http://politic365.com/about/.




 
 

 
5638995031_76cf37e209_b

Social Security turns 80: What the program means for African Americans & Latinos

Social Security was signed into law by President Franklin Roosevelt 80 years ago. The pay as you go system has proven to be an efficient, secure system that supports Americans facing challenges with disability, retirement, and ...
by Adriana Maestas
1

 
 
121018090522-obama-solar-monster

Obama Administration Takes Historic Step Toward Solar Equality, But Much Work Remains

This article originally appeared on Huffington Post, and has been cross-posted at the author’s request. For far too long, working-class families have been left out of the solar revolution in the United States. Black elect...
by Guest Contributor
0

 
 
EvJ_ZYTuuO-Hz1JliQHZgxmPkCNe6tP_o-1O_Ayqfio-407x500

Walker’s Legacy and Google Host Women in Business Awards Brunch

On July 4, 2015, Walker’s Legacy, a national women in business collective founded in 2009, powered by partner Accelerate with Google hosted the more than eighty women for an impactful women in business awards program during t...
by Politic365 Staff
1

 

Advertisement
 
WalkerLegacyFlyer

Walker’s Legacy Hosts 2nd Annual Awards at #ESSENCE2015

In 2009 Walker’s Legacy – named as an homage to Madam C. J. Walker - was founded as an entrepreneurial association for women of color across America. Today, the national collective aimed at uplifting women in busi...
by Politic365 Staff
2

 
 
new-black-panthers-600x350

Open Carry Gun Laws Won’t Work for Black People Until Racial Bias Abates

Earlier this year, video went viral of a 62-year-old Black grandfather being chocked and tackled by three White men in Florida, an open carry gun state, after one of them saw a gun in his waistband and assumed he was a criminal...
by Brandon Patterson
2

 




2 Comments


  1. altondrew

    This memorandum of understanding is evidence of a continuously maturing community leadership. It is evidence that the African American community can extract resources and benefits from market participants such as Comcast without the interference of government. The consideration exchanged between these civil rights organizations, Comcast, and NBC will go a long way to opening up doors of opportunity to members of the community with a strong interest in cable, media, and telecommunications.


  2. Someone asked me the other day what groups like The Urban League got in return for endorsing the Comcast/NBCU deal and of course, implying that it couldn't possibly have any positive outcome for their constituencies. I wish I had seen this post then and could have shared all of these benefits. I was moved by the $10 broadband plans. In some people's fervor to oppose all things corporate, they fail to see these deals could net some benefits for communities traditionally left out. Sometimes, it is one of few means to helping out the digitally left out.



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>