Politic365

 
 


Uncategorized

3:30pm January 3, 2011

Politics Goes Mobile: New Methods of Campaigning

organizingforamericaipadiphone

Political campaigns are grounded in the art of outreach and persuasion.  Traditional message delivery methods consist of using television, mail, and land line phones to reach people.  That is all changing as politics goes digital.

According to the Pew Internet & American Life study, Politics Goes Mobile, “More than a quarter of American adults – 26% – used their cell phones to learn about or participate in the 2010 mid-term election campaign.”

As noted in the study:

  • 14% of all American adults used their cell phones to tell others that they had voted.
  • 12% of adults used their cell phones to keep up with news about the election or politics.
  • 10% of adults sent text messages relating to the election to friends, family members and others.
  • 6% of adults used their cells to let others know about conditions at their local voting stations on election day, including insights about delays, long lines, low turnout, or other issues.
  • 4% of adults used their phones to monitor results of the election as they occurred.
  • 3% of adults used their cells to shoot and share photos or videos related to the election.
  • 1% of adults used a cell-phone app that provided updates from a candidate or group about election news.
  • 1% of adults contributed money by text message to a candidate or group connected to the election like a party or interest group.
  • If a respondent said she or he had done any of those activities in the last campaign season, we counted that person in this 26% cohort. Throughout this report we call this group “mobile political users” or the “mobile political population.”

These numbers are certain to improve as more and more people take advantage of convenience in the digital age.  For example, according a previous Pew study, from December 2008 to May 2010, 26% more adults began using social media regularly.  In the U.S., television air time is the most expensive buy for political campaign efforts, but mobile phones and digital media will certainly take out a slice of the pie as campaigns move to persuade the rising numbers of people using digital media.



About the Author

Britton Loftin
Britton Loftin is a Political Strategist and Director of a Legislative & Government Affairs firm.




 
 

 
Screen Shot 2014-10-13 at 9.46.50 PM

GrowingWireless.com Guides Parents and Helps Protect Kids

According to a 2012 survey by the National Consumers League, nearly 60 percent of parents said they offered cell phones to their children at ages 10 or 11. Since then, that average age has gotten even younger, and the prevalenc...
by Politic365 Staff
0

 
 
hispanic_ipad_girl

New Data: Digital Divide Narrowing for Latinos

On Thursday, the Pew Hispanic Center released a new report on Latinos and the use of technology showing that the digital divide between Latinos and their white counterparts is becoming smaller. While internet use is on the ris...
by Adriana Maestas
0

 
 
dv1992018

Pew Research Report on Cell Phone Usage Tells Me I Should Invest in Cell Phone Stocks

While most Americans were heading back from grandma’s house over the Thanksgiving Day weekend, The Pew Internet and American Life Project released findings from a survey on cell phone usage. The survey provided the latest dat...
by Alton Drew
0

 

Advertisement
 
brain3

Cell Phone Use May Not Be Health Risk, But Use Caution

The Norwegian Institute of Public Health recently published health news regarding cell phone use that may put a number of wireless subscribers at ease: “There is no scientific evidence that low-level electromagnetic field exp...
by Alton Drew
6

 
 
laptop_beach_black_man_politic365.com

FCC Eligibility Rules Cast Shadow Over Idyllic Virgin Islands

Maybe it’s time for one of the FCC commissioners to take a run on the beach.
by Alton Drew
1

 




2 Comments


  1. JCraig

    Great news for how our elected officials can get their message out, especially with so many African Americans giving up landlines for cell phone at home.


  2. S. Witter

    I think increased civic engagement of any kind should be applauded. It's true that many minorities rely on mobile broadband for access to online news or information, so this type of digital outreach is going to be extremely helpful in 2012.



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>